There are a wide variety of legal posts, ranging from social media updates and informative blog articles to formal job vacancy announcements. Legal professionals and firms use these posts to educate the public, build their brand, and attract new clients or talent.
Informative and educational posts
- Legal tips and advice: Offer practical, simplified tips relevant to your practice area, such as “5 things to consider when getting a divorce” or “What to do after a car accident”.
- FAQs series: Answer frequently asked questions in a clear, concise format. This can be a text post, video, or a graphic carousel.
- Legal myth-busting: Dispel common misconceptions about the law to educate your audience and build credibility.
- Case law updates: Share significant new laws or landmark cases and explain their potential impact on your audience.
- Legal terms explained: Simplify and explain complex legal jargon to make legal concepts more accessible to the public.
Client-focused and community posts
- Client testimonials and success stories: With a client’s permission, share how you helped them resolve a legal issue. This serves as social proof and builds trust.
- Community involvement: Highlight your firm’s pro bono work, volunteer events, or participation in local fundraisers. This demonstrates your social responsibility.
- Interactive polls and quizzes: Engage your audience with interactive content on legal topics. For example, ask “True or False: A verbal agreement is a legally binding contract?”.
- Behind-the-scenes content: Show a “day in the life” of an attorney or give a tour of your office. This humanizes your firm and helps clients feel more connected to your team.
Law firm news and career posts
- Introduce the team: Feature different lawyers, paralegals, and staff members with a short bio. This helps build a personal connection with potential clients.
- Firm news and awards: Announce company anniversaries, new hires, or recent awards to showcase success and promote your brand.
- Job vacancy announcements: Post open positions within your firm, such as legal counsel, paralegal, or legal assistant roles.
- Insights and thought leadership: Publish posts on professional platforms like LinkedIn to share expertise on topics relevant to your industry.
Platform-specific post examples
- LinkedIn: Focus on professional content like B2B insights, job vacancies, and educational content that establishes thought leadership.
- Facebook: Emphasize community engagement, including client stories, testimonials, and lead magnets like free downloadable guides.
- Instagram: Utilize visual formats like Reels and carousels for educational content, behind-the-scenes glimpses, and legal myth-busting.
- TikTok: Use short, engaging videos to explain legal concepts in simple terms or share humorous, law-related content.